1. Genre Characteristics
Chosen Genre: Action-Horror - although it isn't a mainstream and widely used genre, it appeals to our target audience
Typical Theme: A battle between humans and 'monsters' of some form - this is the theme for our film also. However, we intend to produce our sequence in a more suspenseful and cinematic way than most bloodbaths
Character Types: Strong male hero, beautiful love interest, 'monster' creator/ leader, team/friends who help the hero achieve his goal
Influential Films: I Am Legend - this film is also an Action-Horror film. The 'monsters' in our film were based on the antagonists in I Am Legend, as they hide in the shadows and try to kill the humans in the film.
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2. Target Audiences
Our primary target audience is 15-25 year old males.
Our secondary target audience is 15-25 year old females and 25-40 year old males who have an interest in the genre.
48% of Horror movie viewers are aged 18-24, and 24% aged 14-17. This means that our target audience are the main watchers of our movie genre.
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| Example of primary target audience member |
3. Opening Sequences
Character: Protagonist and antagonist for the film are usually introduced. In our film the protagonist for the opening sequence is not the protagonist for the film overall, they play the role of the false hero.
Editing Styles: Our opening sequence will stick to continuity rules, be quite fast paced and may also use parallel editing between the protagonist and the two forensic scientists.
Graphic and Font styles: Our font will tie in with the genre, so will probably be quite a scary looking font. Any graphics or text effects we use will also be scary to tie in with the feel and genre of the film as a whole.
Use of credits: We will use very few credits in our opening sequence, so that we do not draw the viewer's attention away from the narrative shown on the screen. The credits we do use will inform the audience of the main actor/actress and the director(s)/writer(s).
Music: We will use non-diegetic ominous music in our opening sequence (possibly drums) to create and build tension for the audience. We will use some diegetic sounds of footsteps and doors shutting etc. which will also build tension.
Rhythm and Pace: Our opening sequence will start slowly, so the audience can be introduced to the character and his location. The pace will then gradually get faster and this will create tension up until the climax of the opening sequence just before the film title appears.
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